Marketing companies around the country are beginning to see the importance and value in mommy bloggers, as I've been demonstrating through my posts each week. Some, however, are taking it up a notch! Rather than surf the Web looking for a mommy blogger that might fit the bill of what they are trying to market, and then sending things to them for free, they are now reeling them in.
This week a communications company that specializes in reaching moms, Child's Play Communications, held a special mommy blogger brunch. A panel of mommy bloggers sat on the panel of the annual Bloggers Brunch, sharing their thoughts on the best way for companies to reach moms through social media.
There is no doubt that these mommy bloggers feel quite important. They are being flown around the country, invited to speak at events, and given a barrage of free goods. But what I wonder is if they feel used by these consumerist companies that likely do not care about them personally, because all they see is the potential sales these women may lead to.
There is no doubt that these moms are likely having fun. But at what and who's expense? Who benefits? And is pushing more sugary snacks on American's children (who are already battling obesity and diabetes) worth what the big corporations are giving them?
Here's a video clip from this year's Bloggers Brunch:
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