The mommy bloggers of the world are making some big waves. Especially when it comes to the advertising industry. Advertising Age, a leading advertising magazine, recently ran several different articles pertaining to the mommy blogger movement.
Some of the topics they covered include that U.K Politicians are courting mommy bloggers,
- and that you shouldn't hate mommy bloggers for their swag. They have quite a few articles on the topic available on their site. They are clearly interested in schooling the advertising field about the mommy blogger movement.
One of the most interesting pieces they discussed is "Mommy Bloggers Launch Content Integrity Organization." How rich, the moms are all going to cross their hearts and swear to be be honest in their blogging. The penalty from the group if you are caught taking money or goods for favorable reviews and not disclosing it? Well, they haven't figured that out yet.
Perhaps some of the big corporations that they get things from can help them come up with the perfect penalty.
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