In October, the annual BlogWorld Expo was held in Las Vegas. A major focus there was mommy bloggers! People are realizing the number of moms that are blogging about everything from what they are cooking for dinner to what local pediatrician is worth their weight in gold.
Marketing companies are realizing how much influence these moms have in getting their followers to try products that they review. Moms have reported receiving everything from electronics to baking goods. You name it, corporations are using mommy bloggers to help spread the word about their products.
But there may be a downside. Or at least the Federal Trade Commission (FTC) seems to think so. Just as they care about truth in advertising, they also want to ensure that moms (and all bloggers) are being fair and truthful in their product reviews. Recently, they voted to require that bloggers receiving freebies from companies must disclose such information to the public.
It remains to be seen what type of impact the FTC and deep-pocketed corporations will have on the mommy bloggers of the world. But there is no doubt that moms are making waves.
Check out this short video of a few of the mommy bloggers that attended the Las Vegas conference.
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