Who's Getting Social Online?

Know what segment of the population is making advertising and marketing executives sit up and take notice? You guessed it, moms! Especially those of young children. As it turns out, moms are one of the biggest users of some forms of new media, such as social networking sites like Facebook, MySpace and Twitter.

While most moms are traditionally believed to cut back on all forms of media once having a new baby, it turns out that they are not cutting back where social networking is concerned. They are actually using them a lot more! In fact, AdWeek recently reported that in a 2006 survey only 11 percent of moms said they use social media, whereas today that number is 63 percent.

The techies behind the curtain of these sites, as well as corporate advertising departments, realize the impact moms are making online. Which makes me wonder what influence they will have over how the future of how these new media outlets will be shaped.